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Email marketing – what we’ve learned
While 2010 promises even more changes in the email industry, Return Path has identified the top trends in email over the past year. “Return Path is dedicated to ensuring that consumers receive the...
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How social media is changing email marketing
2010 is set to be the year social media makes email marketing more powerful, according to new research from eMarketer. It says that in 2009 e-mail marketers started to get social, but in 2010, the...
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The (credibility) campaign is in the mail
Mat Diss, co-founder and director of mobile web company bemoko, explains why email marketers face a huge challenge when it comes to credibility. Who doesn’t waste a few minutes daily just checking...
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The evolution of email marketing
Simon Robinson, marketing and alliances director, EMEA, Responsys, explains why all marketers need to understand the evolution of email marketing medium. Like anything, email marketing is evolving...
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Top 5 trends to watch in email marketing
With Gmail, Hotmail and Yahoo! all beginning to look at engagement metrics to filter incoming mail, it’s more important than ever to apply the latest best practices to increase opens, clicks and...
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